Bryan Burrough writes a fascinating account of Marc Dreier's $380 million, four-year Ponzi scheme in November's issue of Vanity Fair, a story that compels us to reconsider our quest for success and happiness.
The annotated version goes something like this. Dreier finishes a degree at Harvard Law School and starts working at a prominent Manhattan law firm. He builds a successful career for himself, eventually starting his own firm with several partners. But things start to unravel both in his personal life and professionally just after 9/11, when his wife files for divorce and his partners go their separate ways. In his desperation to achieve financial and material success, he comes up with a scheme to sell what are essentially IOU's to hedge funds, using forged financial statements and documents and claiming that he represents a billionaire real-estate magnate (a former client with whom he had a falling-out with). He ends up scamming $380 million, but gets caught when the US housing market crashes and the investors demand their money back, which of course by that time is long gone. A judge sentences him to 20-years for his crimes.
I know this story belongs in the Wall Street Journal rather than on a fashion label's blog, but the underlying message is so powerful that I felt it applied to what we do here. It's really a story about the perils of going after the quick buck, of taking shortcuts. But most importantly, it's about using the ends to justify the means. When we say as a brand that "innovation breeds longevity and Dealers of the Purple Cloth is here to make history," we really mean that it's not just about the end goal for us. While we'd love for every piece we design to be a commercial success, our goal is the build the brand the right way, which means taking risks and putting out styles that we believe in, regardless of how they affect our bottom-line. And I truly believe that as long as we keep that long-term focus, success will follow.
You can read the full article here.
You can read the full article here.














